MuskogeePhoenix.com, Muskogee, OK

Local News

October 20, 2013

Is OMHOF plan the color of success?

Induction concert approach boosts exposure

Figures have yet to be tallied to determine whether the decision to move the Oklahoma Music Hall of Fame induction concert outside Muskogee was a financial success.

Ticket sales for this year’s event at the Mabee Center in Tulsa were up by about 1,000 this year compared with the 2011 induction concert at the Muskogee Civic Center. And overhead costs for the production at the Oral Roberts University venue were substantially lower than those incurred by staging events at the Muskogee Civic Center.

Those combined numbers indicate the OMHOF may realize a gain in what is intended to be the organization’s most important fundraising event. But OMHOF Executive Director Jim Blair said the most significant indicator of success may be the organization’s increased exposure, not the money.

“The branding part of that (marketing) buy — getting that many impressions — is invaluable,” Blair said about the increased exposure OMHOF received this year by partnering with Mabee Center officials. “They have a lot more marketing clout because they spend a lot more money than we have had in the past to promote our events.”

Blair said OMHOF saved an immediate $18,000 by not having to rent sound and lighting systems, which the Mabee Center already has in place. And the purchasing power of the Mabee Center, which promotes numerous events throughout the year, enabled OMHOF to get a bigger bang for its advertising buck.

“We spent about $12,000 on marketing for the Tulsa show and got about 20 million impressions,” Blair said about the number of people who saw the promotional ads. “In years past, we spent at least that much with only a fraction of the impressions we were able to get this year.”

That additional exposure, Blair said, promotes the Hall of Fame’s mission, which is to honor those Oklahomans whose talents influenced the world of music and the music industry.

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