, Muskogee, OK

Local News

November 7, 2013

A.M. UPDATE: Donations for Muskogee students sought

Customers at Muskogee’s Walmart will have the opportunity to donate personal care items like tissues, soap, shampoo, and deodorant at purple in-store donation bins to support children in Muskogee as part of Champions for Kids’ SIMPLE Giving program on Monday. The donated items will be distributed to Muskogee children in the school district.

The SIMPLE Giving program is a unique departure from the traditional “give at the register” model of charitable giving. Instead of asking people to donate money, SIMPLE Giving provides an opportunity for people to give needed items directly to children in their own communities. The focus is on “personal care items,” and is supported by Unilever and Kleenex.

“Our goal is to make it simple to help kids in your community,” Blake Brandes, chief program officer for Champions for Kids, said in a media release. “Everyone is busy, which is why we wanted to give people a quick and fun way to provide care items for kids at in-store donation bins at Walmart. You know that your donations are helping locally, and it’s an easy way to give when you’re out shopping.”

In March 2013, Champions for Kids partnered with Colgate for the successful pilot of the SIMPLE Giving program in Little Rock and Central Arkansas, resulting in over 20,000 toothbrushes and toothpaste being donated to local school districts. In September, the SIMPLE Giving program provided over 70,000 donated snacks for children going back to school in partnership with Diamond Foods, Dole, Kellogg's, Dasani and Powerade. For a list of participating stores and more information, go to

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