There's no market more enduring than libations, and if you live in the Muskogee area, you're in luck on that front — the town's alcohol scene is, well, hopping.
It could be said, for example, that Boynton-based Cane Creek Distillery owner Steve Allen is in high spirits: his business' whiskeys, Dark Moon and Muskogee Mash, are taking off in stores across the state after his launch in the middle of last year.
"We're enjoying it," Allen said. "We're doing pretty good."
The distillery is just one of Muskogee's success stories when it comes to producing libations — the county seems to be a good home if you dream of starting your own brand of alcohol.
Take the Muskogee Brewing Company for example, which celebrated its one-year anniversary in Muskogee this weekend with a Friday night party. Customers' appreciation for the place is obvious, matched only by the passion the owners have for craft beer.
"Muskogee has been great to us. Our customers, they’re awesome," said co-owner Bill Parris. "They have showed up to support us tremendously."
It's not just the customers showing up, though. The company is now distributing its products to over 100 locations, Parris said.
"There’s a whole range of emotions with that," Parris said. "It’s exciting and scary, and we’re looking forward to what the future has."
The success of these places over the past year just proves how fertile Muskogee can be for the right kind of ventures. Tackling a market with strong branding a good product can yield results worth celebrating.
Really, I just hope this serves as an encouragement to other aspiring entrepreneurs: this town will help your business grow if you approach it in the right way. Muskogee is growing, and all these businesses can grow with it.
In short, if you build it, they will come, and if you brew it, people will make a weekend out of drinking it. Cheers!