To help offset entertainment costs that are rising in the area, Arrowhead Mall Cinema 10 will be offering the early bird special beginning Monday.

The special is offering discounted ticket prices of $4.50 for the first showing of any movie Monday through Friday, some starting in early afternoon.

Dan Barefoot of Arrowhead Cinema 10 Theater said they wanted to do something new and show the community how much they love their patronage.

“We were talking about ways to bring movies to families and individuals at cheaper rates,” Barefoot said. “This promotion is for anyone of any age.”

All movies will be showing at an earlier matinee time, instead of its usual 4 p.m.

“We have had customers ask us to show the movies earlier,” he said. “This is another way of showing that we listen to suggestions.”

Barefoot said this promotion will be going on at least until summer.

“We are going to try it out and see if the community responds well,” he said. “We already have the free kid movie programs during the summer, and we are going on our fifth year doing that.”

Barefoot said the whole theater is excited about the new offer.

“Our employees are excited because this will mean they get a few more hours a week to work,” he said. “It will benefit all those involved with the movie theater.”

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